Hi-Tec

Hi-Tec Silver Shadow Trainers - Celebrating Introverts With Bland Trainers

Problem:  Sneaker culture pressures youngsters into believing they need the latest, most expensive, brightest, boldest trainers to fit in.
Insight: Introverts prefer plainer clothes as to not draw attention to themselves.


 
 
 
 

 
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InStore Changing Room Mirrors
A special algorithm uses your Facebook data to create a visualisation of your shadow self.
Snap and share a picture of yourself in the Hi-Tec Silver Shadow Trainers to receive a discount.


 
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Product Design
Special Edition run of Silver Shadow Trainers that block out CCTV cameras.
Hide yourself. Hide your shadow.


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A safe place of introverts.
Climb ‘The Shadow’ in Squamish, New Columbia, to join the quietest revolution in the world.