Hi-Tec Silver Shadow Trainers - Celebrating Introverts With Bland Trainers

Problem:  Sneaker culture pressures youngsters into believing they need the latest, most expensive, brightest, boldest trainers to fit in.
Insight: Introverts prefer plainer clothes as to not draw attention to themselves.



InStore Changing Room Mirrors
A special algorithm uses your Facebook data to create a visualisation of your shadow self.
Snap and share a picture of yourself in the Hi-Tec Silver Shadow Trainers to receive a discount.


Product Design
Special Edition run of Silver Shadow Trainers that block out CCTV cameras.
Hide yourself. Hide your shadow.


A safe place of introverts.
Climb ‘The Shadow’ in Squamish, New Columbia, to join the quietest revolution in the world.