Ikea - Playground For Adults


Problem: Our society tends to dismiss play for adults. Play is perceived as unproductive, petty or even a guilty pleasure. The notion is that once we reach adulthood, it’s time to get serious. 
Insight: Playing is embarrassing.


Instore Vuxen Lekplats (Adult Playground)
Complete to get a free Skolgård product

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Skolgård Product Line
Adult Playground Equipment

The Skolgård Project

Proceeds from the Ikea Skolgård product line go towards building playgrounds in the poorest parts of Bolivia (because kids work from the age of 10)

Bolivia has the world's lowest minimum age for child labor: 10. At that young age, children can work legally for themselves or their families. Once they hit age 12, they can work for others.

The controversial law passed in 2014 is unique in the world, but three years later the government is still struggling with how to implement the regulation and protect children from abuse and exploitation. 

The United Nation's International Labor Organization (ILO) and many other groups oppose the law, saying children under 14 should not work. An estimated 850,000 Bolivian children work, which is nearly 30% of children ages 5 to 17, according to UNICEF.

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Sponsorship: Ikea puts adult size ball pits in the most overworked areas of the world for workers to find the golden ball which wins them a free whole home ikea refurbishment. 

Map shows top 10 hardest working countries on the planet.