Nesquik - Not Just Fun. It’s Fuel.
Problem: Adults don’t drink Nesquik because it’s perceived as something for kids.
Insight: Scientific research has proven chocolate milk to be the highest performing post sport recovery drink.
Kick off by sponsoring Hajj, the annual pilgrimage to Mecca.
4x Scaled up cows serve as energy re-fill stations dotted along the trail.
After Hajj, redesign the famous Nesquik straws.
Issue to influencers to demonstrate usage on social media.
A pressed pill would enable customers to pick up a pint of milk on the way home from the gym, shake, and drink.
Posters would run last, to extend the life of the campaign.