The Navy

The Navy - Saving Water Saves Lives

Problem: Water scarcity will be the main cause of WW3, massive famine, drought, and scary world-suffering scenarios.
Insight: Millennials feel powerless in the plight of the climate crisis and don’t know how to help.



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Strategically placed along the river Thames, heat reactive billboards’ message intensifies as the surrounding temperature rises.


 
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Secret ‘Water Wars’ Navy recruitment game release. The more points earned via the game the quicker your application fast tracked. 


 
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Special ice-lollies will be handed out on the hottest days of the year.


 
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DigitalRecruitment adverts are placed at the top of the ASOS ‘Responsible Edit’ filter and vertical hitting conscious millennial’s full pelt in the face.