A message from ITV to celebrate the start of Eid for 4 million British muslims.

The film aired across ITV in sync with the sunset on Ramadan.

Voiced by the silky tones of content creator & YouTuber Chunkz.

ITV EID

OOH across the country also went live as the sun went down, with an ITV crescent moon logo to mark the celebration.

PRESS

Campaign

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The drum

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LBB

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