Taskher

39% of tradeswomen aren’t taken seriously because of their gender. Which is bonkers, so we wanted to do something about it.

Introducing Trade Places, a personal project in collaboration with tradeswoman booking platform Taskher.

Together we launched an all-women’s painter and decorator directory, to help more tradeswomen get hired for National Decorating Month, and beyond.

Corky’s painters

The campaign features Corky’s Painters, London-based, LGBTQIA+ all-women’s decorating team. Through drag they reclaimed their past experiences of being overlooked, undervalued and mansplained in their careers.

“We wanted to create a safe space for women in our trade.”

— Poppy

“On building sites I’ve had men deliberately stop, sit and watch me paint.”

— Olive

“the male figure of the house doesn’t trust
that I know what I’m doing”

— Ella

“I had my pay reduced because
i rejected a drink from him.”

— Claire

Campaign

ad of the day

• Campaign • ad of the day

PRESS

LBB

• LBB

LEADERSNET

• LEADERSNET

BBC RADIO 4

• BBC RADIO 4

more about advertising

• more about advertising

HYPEbae

• HYPEbae

CREATIVE SALON

• CREATIVE SALON

PR WEEK

• PR WEEK

Best Ads on tv

• Best Ads on tv

Daily brit

• Daily brit

On the tools tv

• On the tools tv